With tremendous growth in internet users, the way people shop has transformed. Before buying anything or availing any services, people prefer to obtain detailed information about it through internet. Whether you have an offline or online business, people want to know about your products and services online.
Explainer video is the solution for the above problem. An explainer video is a short clip that gives complete introduction and description of your brand, products or services. These videos are created using actors, motion graphics and illustrations which are simply animated.
Videos play an important role in building customer base for businesses. It also helps in building brand image for the business by increasing credibility. Following are the ways that helps in increasing customer base through explainer videos:
Engages the audience
People usually get attracted towards visual content as compared to written copies. Explainer videos give detailed information about brand, products and services that engages the targeted audience. An explainer video engages the audience immediately.
Easy to understand
Written content can be interpreted in a lot of ways by your target audience which can deviate them from coming to your website or brand. There are also chances that your targeted audience may miss out some important selling points. Explainer videos mitigates this issue. They convey your message perfectly.
Generate high traffic
Explainer videos engage the viewers to stay on the site for a longer time and reduce bounce rates. When viewers watch the complete video, then they are most likely to move forward for the next step. This helps in bringing traffic over the website.
Easy to share
Explainer videos are highly engaging and humorous, because of which, probability of people sharing them is high. Explainer videos are easily shared on social media which increase the chances of increasing customer base and sales.
Increasing customer base is a difficult job as compared to promoting and marketing your brand. Many businesses doesn´t go for enhancing customer base. If done in proper manner, this provides long term benefits to the business in terms of brand recognition and profits.
Video is the new and emerging concept of bringing your perspective audience to your business. It is the fastest growing content media marketing methodology. As the popularity of anything increases, misconceptions about it also increase.
There are various prevailing myths about video marketing. These myths or misconceptions may sometimes be misleading. Here´s a list of some such myths:
MYTH #1: Video is meant for lead generation.
Truth: Lead generation is one of the purpose of placing or using video on your webpages. It is used for educating people about your products or services. Videos are helpful in eliminating doubts about your products and services offered and it adds credibility as well. Instead of focusing alone on lead generation, create a video campaign that serves other business goals also.
MYTH #2: Higher VIEWS means higher SUCCESS.
Truth: Higher views doesn´t mean that you will be receiving higher success rate for the video. The thing which matters the most is what your viewers do after watching the video. Through video, they should be redirected towards your website and help you in attaining your goals. Try to highlight the benefits your viewers will be getting through videos.
MYTH #3: Having video on site will improve its search engine ranking.
Truth: It was true few years back, but now a lot of websites have videos to gain traffic and showcase their services and products. For video to deliver results, your video should be actually good. Go for long-term video campaign which is interesting and relevant for your customers.
MYTH #4: Content doesn´t matter when video is good.
Truth: Content matters a lot. It helps in engaging the people. Content reflects the image of your product and services. Video with a great content attracts the customers and incentivize them to buy. Content helps in building brand image through video and redirect your prospective customer to the landing pages.
MYTH #5: Smaller is better.
Truth: Short and sweet is not always true especially in the case of video marketing. To satisfy all the needs of your previous customers who are visiting you again, make longer videos which gives detailed information of your products and services.
These myths and truths behind them will help you in creating good video marketing campaign. Great video marketing requires time commitment and effective resources to drive in customers to your webpage.
Whiteboard videos enable users to create professional looking videos. These are the most efficient and entertaining way of depicting information. Whiteboard videos are the innovative way of advertising and marketing your products and services. As compared to other advertising methods, whiteboard videos are highly cost efficient.
Whiteboard videos are distinctive and look highly professional as compared to the regular slideshow presentation. Whiteboard videos helps in communicating with your targeted audience in better and efficient way. Following are just a few benefits whiteboard videos have for your business.
Whiteboard videos are cost-efficient way of getting your message out to prospective customers visually. Compared to other methods for branding or demonstrating your product or services, whiteboard videos are highly cost-efficient method of all.
Can be used anywhere
Whiteboard videos provide high flexibility of marketing as these videos can be placed anywhere. They can be used on homepage or on any other page of your website for marketing or promoting your brand. These videos can be used for specific pages according to the need.
Due to effective script and animation, these videos are fun to watch and have high impact over prospective customers. These type of videos are highly memorable. When your customers will remember your video, then they will remember your products and services.
Explains business and improves sales
One of the most important reason for including whiteboard videos is to explain your business to your targeted customers and to increase your sales. Whiteboard videos help in building credibility and trust amongst your prospective audience by making them understand what your business is all about.
Visual message stays for longer
Visual communication is highly effective for passing on information as it is more easily retained for a longer time duration. As compared to written information, visual information easier to go through.
Such videos take advantage of its short format as they capture the attention of their target audience easily. With whiteboard explainer videos, your viewers will not only get information but will also receive solution to their problems.
“Your brand is a story unfolding across all customer touch points.”
– Jonah Sachs
Power of videos in brand building and promotion is still unmatched to other marketing tactics. Video is not only the platform that improves the status of the company, but it also help in building brand credibility.
For building brand image, branding videos are the best option if implemented appropriately. Here are certain tips to create branding videos:
Have a realistic goal
While setting your goals, the first and foremost thing to decide is why you are making video; is it for brand awareness, promotion or demonstrating products or services. Once this is decided, stress on the value it´s going to deliver to audience. Set the goal which is realistic and meet all business demands.
Use colors to increase brand engagement
Colors are very essential for increasing brand engagement through branding videos. People should recognize your brand through logo and the videos whenever they come across these on the internet. While creating branding videos, make sure that you use the brand colors efficiently in the video in form of animation, background, props and characters. Use colors properly as it will help in growing brand awareness.
Bring your characters to life
To have an influential branding video, animations used in it should be really outstanding. Don´t underestimate the effect of animation. Livelier your animation is, more will be the chances of attracting audience. A lively animated video would easily engage your targeted audience and they will stay there for more time.
Keep it crisp and short
Longer format videos have high drop off rates as compared to short videos. People start losing their interest if the video is extra-long. Brands should create videos that are short but highly engaging and contains complete information about the products and services.
Visualized storytelling is the effective way of engaging target audience and to build brand credibility and trust. A successful video needs to be produced professionally. This means that the process of video making should be followed or done professionally and properly.
Animated videos are one of the most important and effective method of gaining attention of prospective customers. Animated videos can be used to conveniently highlight your point. It´s very difficult to keep your customers engaged unless you try innovative means of communicating with them.
Animated videos are more impactful as compared to other videos. They are eye-catching and attention grabbing and can bring you tons of traffic purely from word of mouth publicity. Animated videos are lively and flexible. Here´s why animated videos are so effective in increasing and gaining audience attention:
Transport viewers to an imaginary world
Once you have decided the feel, look and tone, then represent your message with an effective animation. The asset created–characters, background, props, etc. should be according to the demand of your story. Music and sound can be used as the great way of highlighting what you want to emphasize.
Present complex information in simplified manner
Animated videos can be best used in business while explaining complex information through graphs, charts and screenshots. People mostly prefer visual presentations as compared to raw data. People retain more from these types of animated presentations.
Animated videos can also be uploaded on your website. You can use these videos on your home page or for services or for landing pages. Links to videos can be used in your email signatures or conferences or client meetings.
Enhance engagement with digital channels
Animated videos can be used to share benefits of products/services that you are offering with your prospective customers in an attractive manner. An animated video decreases the chances of people bouncing back from your webpage. If content is compelling than people will stay more on your page and chances of conversion also increases.
Potential to go viral
Simplicity of these videos make them go viral. Animated videos are more likely to get shared and liked by people of all age groups. Animated characters and storytelling creates a lasting imprint on viewers.
Market is full of competitors and what makes you stand out is the way and kind of content you present. Animated video content is worth putting on your webpage.
Videos are one of the most important converting medium when it comes to digital marketing. It is the easiest way to communicate and convey your message to your prospective audiences. Video marketing is cost effective and efficient method of marketing your products and services.
There are various benefits of incorporating videos in your business which are stated as follows:
Enhance search results
Using videos for businesses increases the chances of ranking higher in search results. Mostly videos receive high ranking in the search engine and this would help in bringing prospective customers for business.
Video takes advantage of all the engagement factors through which you can demonstrate products and services of your business. One can highlight benefits to engage prospective customers through these videos.
Video plays vital role in building brand of your business. It not only tells about the products or services offered but it also portrays the brand image of your business.
People usually go for the products or brand that connects with them efficiently. Through videos, people gets connected easily to the brand and this leaves an imprint of brand in their minds.
Videos live forever
Videos stay online and get found easily through search engine. Videos give results for a very long time. Depending on the quality and relevancy of a video, google ranks it on search engine.
In this digital era, videos are becoming the new source of communication and marketing activities. Some of the examples which can highlight the above point and can be used for gaining benefits in business are:
Video customer testimonial
Nothing is more fascinating than to listen and watch your customer praising your products and services and explaining how you helped them to meet their goal with your business.
Video success stories
These types of videos are delivered as stand–alone types of marketing materials for promoting brand and is grouped with other customer success stories. It´s an interview format of video witch runs for 1-2 minutes of time span.
Product presentation and demonstration
These types of videos are typically employed before the buying process begins so as to give customers an idea or review of products or services they would be receiving.
Videos are the best way to interact with your prospective clients and creating brand credibility amongst them.
Conventional marketing methods are not enough to fight tough marketing competition and to make your brand stand out from others, you need to adapt new marketing techniques. Gone are those days when a simple advertisement was more than enough to get good sales.
Having a video for your business can create a big difference. Videos can help in improving your marketing strategies for any product or service. They help in driving traffic and sales by promoting and demonstrating the products, services and benefits customers will be getting.
Including videos in your marketing strategy can help you to attract and better engage prospective clients.
Is your website not appealing enough and bounce rate is shooting through the roof? Adding a video to your home page can change this.
Following are just a few reasons why videos are important for marketing products.
Increase user engagement
Including videos on your website increases user engagement with your brand. It is observed that people usually stay for longer time on a webpage if it consist a video. Make sure that video posted is not too long. Keep your video short but informative.
Explains products and services
Have a video for describing and promoting your products or services instead of placing a written copy for them. People connect easily with visual content as compared to long text and remember the same for longer time. A short and concise video with complete and clear description of your products and services can make your potential customers to do business with you.
Videos are social media friendly
Share videos on internet over social media channels as they help in bringing traffic to your website. Many people use social media these days, so it can become great advertising tool. Video sharing over social media is cost efficient method of marketing your products over social media.
Stand apart of competition
Competition is everywhere irrespective of the industry you work in. Having a video for your business provides a competitive edge over the other businesses. Videos are the most convenient and easy way to build credibility of your business and drive in high traffic over your website.
Most businesses have a difficult time creating right image when comes to public relationships. Videos give personal touch to your brand which helps in improving public relationships.